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Purpose Through People

At our core, we are a people business and are collectively driven by our purpose—to serve our community and the economy that supports it. Working together, we will ensure our customers and community continue to inform the decisions we make and that we are building a resilient, authentic, adaptable and empathetic culture to embrace the short- and long-term opportunities in our industry. 

We will collaborate with all employees to help define and understand the path to our future, which has three intersecting streams

  1. Built for Purpose: We will move quickly to provide value to our customers and community by redesigning our organizational structure. 
  2. Talent Strategy: We will connect engagement with business performance and provide the framework to support, develop, reward our talented employees
  3. Culture: We are committed to fostering a culture where people thrive from hire to retire and will strive to align our individual values, norms and behaviours to the cultural traits of our purpose. 

2021 strategic plan

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