What a year for YVR on Twitter! We started the year with less than 10,000 followers and with a lot of links and a tonne of twitpics, we continue to enjoy top spot on the illustrious Canadian Airports That Tweet list. We are always looking for ways to connect with you, and Twitter is one of the quickest and most effective ways to do that. Here's a quick list of the Top 5 Tweets of 2013 (so far) that helped us reach 15,000.
1. Calgary rain storm
This picture was submitted by WestJet staffer Joel Postnikoff as part of our Canada From the Air photo gallery. This tweet earned us the most retweets (or RTs) of any tweet ever issued from our handle. This is just one of hundreds of in-flight photos submitted by travellers across the country using the hashtag #YVRCANADA. We choose the best snaps to add to our growing online and in-terminal galleries. It's a great project that speaks to the power of social media and engaging directly with travellers, who go from observing art in the terminal to creating it. We continue to accept submissions, so please Tweet us your photos.
2. Photo of Bollywood mega star Shahrukh Khan
The "Tom Cruise of India" arrived at YVR for the Times Of India Film Awards held earlier this year. Fans came out by the hundreds to catch a glimpse of their favourite star, and this pic of Khan earned 70 RTs from adoring fans all over the planet.
3. Operational Issues
Every day, thousands of airport employees work together to keep people and planes moving through YVR. But in an operational business like ours, things occasionally happen that disrupt the day-to-day. Whether it's snow, fog or other issues, Twitter is a vital tool to communicate the latest information to the travelling public. In January 2013, a series of intermittent power outages impacted everything from check-in and baggage belts to restaurant operations and lighting. Twitter lit up with comments and questions, and we did our best to respond to every single enquiry. Back in October, heavy fog meant delays for aircraft bound for socked-in regional airports. We used to Twitter to update travellers, direct questions to airlines and explain that YVR's instrument landing system allows aircraft to land safely in low-visibility conditions. (We also took some cool planes-in-the-fog photos, like the one above).
4. #flythere Campaign
Our new-ish President & CEO Craig Richmond delivered his first big speech to the business community on October 23 at a Vancouver Board of Trade meeting. Focusing on the theme of jobs and economic value generated by YVR, Craig petitioned the federal government to allow YVR to compete on the global stage and loosen policies that restrict air travel. To generate conversation about this request, we used Twitter to ask followers where they would go if Canada's skies were truly open. And you responded. We received tonnes of responses featuring the hashtag #FLYTHERE. Most commonly-requested destination? Peru!
5. New CEO for YVR
June 18 was an important day in our airport's history as we announced our new CEO, Craig Richmond. We leveraged Twitter to share the big news with our community, and have since used social media to promote Craig's monthly column, Craig's Corner.
Thanks for connecting with us online. Here's to the next 15,000.