I take my role at the airport and the work we do here to keep people safe extremely seriously; and providing social and economic benefit for our community is important and I don’t take it lightly. But in the same breath, I also try not to take myself too seriously. Which is why you’ll find me challenging Jackie Chan to a fight, doing my best Jerry Seinfeld impersonation or transforming into a video game character. And most recently, it’s why you’ll find me trying (some say desperately) to get the attention of Ryan Reynolds and convince him to be a YVR spokesperson. If you haven’t seen Finding Ryan yet, please do give it a watch.
In case I haven’t made it outrageously clear in the video, the message we are trying to get across here is that YVR is a community-based, not-for-profit organization. But why is it important for you to know that? Well, when we go out and survey, less than two out of 10 people can describe our operating model with any accuracy. And we believe that this unique operating model is an absolutely crucial component to the success of the region, province and even the country of Canada. If we were a private, for-profit organization, things would be vastly different, we believe much worse, for the economy and our community. You can learn more about this at youryvr.ca. I strongly encourage you to do so.
I feel so strongly about this, that when my Marketing and Communications team tell me that if I do something a little silly it will help get the word out, I happily put my ego aside and ham it up for the camera. Do I get a little red in the face when I watch this stuff back? Sure. And do I get texts from my friends asking me what the heck I was thinking? I do. But I trust my team and I trust the public to understand it is all in good fun, and it is all for an extremely important cause: connecting with our community.
The premise might be a bit silly, and the tone is downright absurd – but the message is dead serious. YVR is your airport. It exists to provide social and economic benefit for our community. At the end of the video I say I will do whatever it takes to find Ryan Reynolds, and I haven’t given up, but I will truly go to whatever lengths necessary to make sure we are delivering for our community. I must admit though, I'm starting to wish the video series was called Finding Seth – his calendar certainly seemed a lot more open when TransLink came calling!