Communications

We are committed to open, timely and informative conversations with you - our stakeholders. We keep the community informed about YVR using a number of tools, including:

Online Community

YVR.CA

YVR’s corporate website, yvr.ca, received almost 24 million page views in 2013, and an average daily visit rate of approximately 13,000. Real-time flight information, facts and stats and the latest news about YVR is all available online.

SOCIAL MEDIA

More than a buzzword, social media is an important business tool that engages customers and the community alike. Vancouver Airport Authority is active on various social media platforms including our blog, Twitter and Facebook. In 2013, the Airport Authority continued to grow its social profile and deliver on our strategy to inform, educate and engage with our followers. Results include:

  • Twitter (@YVRAIRPORT): 67 per cent increase in followers over 2012
  • Facebook (VancouverInternationalAirport): 50 per cent increase in friends over 2012
  • YVR Blog (yvr.ca/blog): 67 per cent increase in traffic over 2012

 

Media Relations

An essential component of our communications efforts is providing timely updates to the public via the media on operational, business and community activity at YVR. In 2013, YVR Media Relations facilitated 567 enquiries, down from 800 in 2012, on topics ranging from the impact of weather on flight schedules to airline inaugurals and corporate announcements. We attribute this reduction in enquiries to the increasing use of Twitter and other social tools by media outlets to gather and disseminate information. In 2013, YVR media coverage reached more than 606 million people.

Looking for more detailed information about our Social performance in 2013?

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