Connecting with our Community
As a community-based organization, we know that connecting with our communities – our neighbours, our employees and our business partners – is essential to the Airport Authority’s continued success. Community initiatives in 2013 included:
YVR Community Festival Tour
YVR strives to be a good neighbour and in 2013, launched a Summer Festival Tour through which we visited 15 community festivals across Metro Vancouver to share the YVR story and get to know our communities. This proactive community relations campaign generated goodwill and facilitated conversations about YVR’s role in the community. Activities at these festivals included an interactive fun facts quiz, conversations with YVR community ambassadors and distribution of YVR branded materials, including plane-spotting guides. Supported by social media and editorial coverage, YVR’s festival presence reached almost 250,000 people between May and September 2013.
Great Canadian Shoreline Cleanup
In 2013, the Airport Authority once again played host to the kick-off event for the Great Canadian Shoreline Cleanup. In our second year as provincial sponsor, the Airport Authority hosted more than 300 volunteers at Sea Island’s Iona Beach to collect garbage. In total, 7,264 items of litter weighing 534 kilograms were removed from our piece of coastline. The Airport Authority also invited airports across the province to participate, providing support and materials to eight participating airports.
YVR School Tour Program
Fall 2013 marked the fifth consecutive year that the Airport Authority offered field trips to students in grades 4 through 6 from Metro Vancouver schools. Designed to offer students a firsthand look at a working airport, the YVR School Tour Program helps us build community connections across our region, build relationships with the travellers of the future and their families, and showcase our efforts to operate YVR safely and sustainably. In 2013, the program was expanded to offer 1,559 students from 40 schools the tour experience.
Quest Food Exchange
In 2013, the Airport Authority continued its relationship with Quest Food Exchange (Quest), as the not-for-profit’s official transportation sponsor. For the second year running, the Airport Authority led an annual airport-wide Christmas Hamper Food Drive. Thanks to the generosity of business partners, government agencies, employees and travellers and others from across the airport community, a total of 417 Christmas dinners were donated to help feed families in need over the holidays.
As part of our public consultation activities, each year we undertake a community survey, conducted and compiled by an external consultant. The survey explores overall impressions of the Airport Authority and the impact that YVR has on the community and seeks recommendations for improving services and communications.
In 2013, overall impressions of YVR were positive, with approximately 75 per cent of Metro Vancouver residents giving the airport a rating of 4 out of 5 or higher. While still a positive rating, this outcome fell short of our target of 80 per cent positive impression. However, it is noteworthy that impressions of YVR within Richmond, our most local neighbourhood group, are quite positive, with 84 per cent giving the airport a 4 out of 5 rating.