President's Perspective: September 2011

As summer comes to a close and everyone gets ready to head back to work or school, the airport has been at its busiest all year. The third weekend in August traditionally sees the most passenger traffic of any other period. But it’s not just passengers we have been moving; China Southern’s new all-cargo service to Shanghai also started up this summer and is taking BC produce and seafood direct to mainland China four times a week.

One of the reasons that our connections to Asia are so important, is that we are now in a very competitive environment where one of the only predicted areas of growth is Asia, both for cargo and passenger traffic. Our challenge is to find new and effective ways to draw more flights and passengers through YVR, either with Vancouver as the final destination or as a hub for passengers travelling onward to other destinations in North America. As airports south of the border and other Canadian airports such as Calgary, Edmonton and Toronto, vie for Asian traffic, we are working hard to find ways to decrease connection times and improve the customer experience for all passengers. In order to remain a significant employer and economic generator for the region, we will continue to focus on building the gateway to Asia over the next several years.

We have our work cut out for us…and there’s someone else who’s got a significant task ahead of him here at YVR: Jaeger Mah. One of the highlights of this past summer was the welcoming of Jaeger as our 80-day resident storyteller on August 17. In celebration of our 80th anniversary, YVR will be home to Jaeger as he tells the stories of the employees, passengers and businesses that rely on our airport every day. We hope you’ll come out and meet him during his 80 days here at YVR. You can also follow his exploits at www.liveatyvr.ca.

All the best for a safe and successful return to work or school.

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