Engaging with our communities is fundamental to the success of our airport. And we don’t just communicate—we find ways for the community to actively provide input, ideas and insight into projects that impact them.
We provided multiple opportunities throughout 2016 for the community to engage with our team: at our Annual Public Meeting, at local festivals and events throughout the Lower Mainland, through YVR presentations at local Chambers of Commerce and organizations such as Tourism bodies, at our annual Take-Off Fridays event and online where we engage through Facebook, Twitter, Instagram, LinkedIn and Weibo.
During summer 2016—our busiest period ever—we undertook a number of construction projects at YVR that could impact our community. We notified our neighbours of our taxiway repairs and engaged with key groups regarding summer construction on the South Runway’s Runway End Safety Area (RESA) project and plans for the North Runway.
YVR 2037 – Phase 2 Consultation
In 2016, we launched Phase 2 consultation for YVR’s new 20-year Master Plan—YVR 2037. We received a lot of great feedback about the Master Plan and look forward to working with communities in 2017 to develop the future airport.
See the Highlights Section for more information on Master Plan consultation activities in 2016.
We undertake a community survey each year as part of our public engagement strategy to monitor and measure our social impact. In 2016, we reimagined our approach, with a goal of using our survey as an aggregate for data to provide better insight on our local community. We launched an initial survey in November, which showed a 76 per cent favourable impression of YVR. This is a positive development—up two per cent from 2015.
In addition to metrics on brand familiarity and overall impression of YVR, we will aim to get a better understanding of the perceptions and attitudes people have for YVR’s programs and community involvement. We will continue to build on this insight in 2017 and will use it to better understand our communities and ensure we are communicating with them in the manner they prefer.
Our Explorer Tour has been very successful. The free year-round, guided tour of YVR showcases our award-winning art, accessible terminal features and architecture. In 2016, we hosted 154 tours, up from 135 in 2015, totalling 3,265 participants. This included day camps, school groups, adult students, seniors, social support groups, leisure groups and other interested community members. Our participants gave us a record 98 per cent satisfaction score, up two per cent from 2015.
Summer Festival Series
As a good neighbor and a local contributor, it’s essential for YVR to connect with the communities to support their initiatives and share our story. We were very active doing this throughout 2016—especially in the summer, which saw the introduction of YVR’s new interactive Get Packing game, a fun contest where participants competed to arrange their travel destination-specific items in a suitcase for a chance to win round-trip tickets to anywhere YVR flies. The contest promoted many of our exciting new destinations—London, Mexico City, Rome, Brisbane, Delhi and Xiamen—and our airline partners Air Canada, WestJet, Aeromexico, Air Transat, Xiamen Airlines and British Airways. We brought this crowd-pleaser to all 47 event days, starting with European Festival in May and ending with the PNE in September, welcoming 35,506 participants.