YVR’s online presence got a big boost in 2016 thanks to the launch of our new, mobile-optimized website on March 30. From launch to the end of the year, we received over 8.4 million unique page views, with an average of over two minutes spent on the website per visitor. Top viewed content reflected our new, intuitive design, and included the following in order of views: Arriving Flights, Departing Flights, Navigate YVR, Shop, Dine and Services, jetSet Parking, Transportation and Parking. Our new SMS and email flight notification tool was very successful, with over 90,000 uses per month.
We continued to see our mobile traffic increase, with over 60 per cent of all visitors using a mobile device to view YVR in 2016. Our blog received 170,428 views, a 54 per cent increase over 2015. Most read articles included our Top 20 Photos of 2016, the Boeing 777x and 13 Things You Can Do Besides Fly at YVR.
In conjunction with our new website, we revamped Air Mail—our popular e-newsletter. With 8,000 monthly subscribers and an open rate of 40 per cent, Air Mail provides our team with a key communications tool. It highlights the latest happenings at YVR and provides a quick snapshot of the previous month, presenting a YVR story for those on the go. Want to hear more? Sign up at yvr.ca/newsletter.