YVR monitors and responds to media requests 24/7 and in 2016 we had over 700 phone and email media enquiries—a 16 per cent increase over 2015. These enquiries covered a wide range of topics including the impact of weather, news and events at YVR, irregular operations, information for flights and services and much more.
Every year, YVR works with an external consultant to gauge print, online and broadcast media clips and in 2016 we continued to see positive growth. There were 6,262 media items that contained YVR coverage in 2016, a seven per cent increase over 2015 with a total reach of over 1.1 billion people. And thanks to our team’s efforts, more than half of this coverage was positive—a significant increase from seven per cent in 2015.
- 55% - Positive
- 29% - Neutral
- 16% - Negative
This surge in positive coverage, which aligns with the results in our 2016 Community Survey, is testament to our team’s efforts. In 2016, we focused considerable energy on promoting our new air services and the positive economic impact they create. And the result is that the top two key messages in 2016 were YVR as an economic generator and jobs creator, with the majority of media mentions centred on the introduction of new flights to Europe and Asia. The next most popular key messages focused on YVR as a sustainable connecting hub and a community partner, reflecting the many community and environmental activities we conducted throughout the year—including the second phase of our Master Plan consultation, our extensive summer festival series, our Speakers Bureau across the Lower Mainland and our environmental achievements including being the first airport in the world to be Salmon-Safe certified.
“Vancouver Airport named Best in the World”
- CBC News, October 28
“YVR’s Asia strategy adds record number of Chinese airlines”
- Vancouver Sun, August 28
“YVR rehearses its snow removal plans”
- Global News, November 10
“Passenger numbers at YVR reach all-time high”
- CKNW, October 18
“Vancouver airport launches free yoga for travellers”
- Metro News, July 12
“Air Canada to launch non-stop Vancouver to Delhi flight”
- News 1130, April 27
“Vancouver International Airport ranked North America’s best airport for 7th straight year”
- The Hive, March 16